How We Do It

Parthenon Theory

The Parthenon Theory

Strength is in numbers. The more income producing activities you have in place, the better the business works. I use this principle to help you increase your business.

The key to working smarter is to apply leverage. Having dealt with businesses of all kinds of Industries, I’ve found that most would be represented by the illustration on the left in the Parthenon. They have only a couple of strategies (pillars) to bring in revenue. These are usually advertising and word of mouth. But what happens if one of the pillars stops working? The whole structure falls down. The businesses surging ahead have multiple pillars.

This is particularly important when you are in and Industry with far too many competitors or in difficult economic times. Every customer dollar counts and you need to have as many avenues to draw it in from as you possibly can.

If you want to find out how to apply this process to YOUR business contact me today.

 "Opportunity follows perception, action follows inspiration, growth follows knowledge"


Have you considered online training resources? Here a great source: